Feierbar - WordPress E-Commerce Development

feierbar is a lifestyle brand redefining after-party recovery. With a focus on functional nutrition, the brand offers tablets packed with electrolytes, vitamins, plant extracts, and caffeine, designed to help users feel refreshed, energized, and ready for the day after late nights.

The product range blends quality, taste, and efficacy, available through a direct-to-consumer online store built for a seamless shopping experience.

The project centered on creating a flexible and high-performance e-commerce architecture tailored to feierbar’s direct-to-consumer business model. Using WordPress with a fully custom Oxygen Builder setup, the store was built without reliance on off-the-shelf themes, allowing complete control over layout, performance, and user flow. The project was a close collaboration with Alexander Ossenbühl, who led the site’s design, ensuring that the visual and technical aspects were fully aligned.

WooCommerce was customized to support feierbar’s product structure, payment workflows, and checkout requirements. Payment gateways such as PayPal and Klarna were integrated seamlessly, alongside third-party tools including Billbee for order management and Klaviyo for email marketing automation, providing a fully connected and efficient e-commerce ecosystem.

Google Analytics 4 was implemented alongside Google Tag Manager to enable detailed tracking of user interactions and e-commerce events. Custom GTM actions provided insight into customer behavior throughout the purchase funnel, establishing a solid data foundation for future optimization and marketing efforts.