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E-CommerceSEOWebsiteWordpress+1
2023
Footmesa GbR

Footmesa E-Commerce Store

Custom Developed E-Commerce Store for a Unique Sports Brand

I developed a fully custom WordPress and WooCommerce e-commerce store for Footmesa, covering everything from concept and UX/UI design to frontend and backend development. Instead of using a pre-built theme, the shop was built from the ground up with custom layouts, tailored user flows, and custom PHP logic to match the brand’s needs. The result is a fast, scalable online store that is easy to extend, performs reliably, and supports both the business goals and long-term growth of the brand.
Client
Footmesa GbR
Industry
Sports, E-Commerce
Duration
2 Months
About

Project Overview

Footmesa is a sports brand built around an emerging Brazilian trend sport of the same name. The sport combines elements of football, volleyball, table tennis, and headis and has developed a growing community in Germany through local clubs, tournaments, and grassroots initiatives.

The brand’s product range focuses on premium-crafted wooden playing tables and branded sportswear, designed to support both casual and competitive play, alongside a direct-to-consumer online shop.

Beyond retail, Footmesa positions itself as a community-driven brand, providing information about the sport, events, and its surrounding culture, and supporting the continued growth of this fast-developing activity.

My Key

Responsibilities

As the developer and designer on this project, I was responsible for the full concept, strategy, and architecture of the e-commerce store. I designed and implemented a fully custom UX/UI aligned with the Footmesa brand, optimized for conversions and usability. On the frontend, I built modular, responsive layouts using Oxygen and Advanced Custom Fields (ACF), while the backend was implemented with custom PHP following MVC patterns in a bespoke plugin. I leveraged WooCommerce filters and hooks for tailored shopping logic, cart behavior, and checkout customization, and managed deployment and infrastructure on Hostinger to ensure performance, reliability, and scalability.